Choosing the right social focus in today’s small biz world
Okay, so you are up and running as a company…small but killing it. You’ve already tailored the great idea and have it all ready, but social is kinda scary sometimes to tackle considering how time-consuming it is and wasting time with the wrong network is costly. With Pinterest, Twitter, Facebook, Instagram, LinkedIn, GooglePlus (the list goes on) all serving a slightly different type of audience, it makes ensuring that you have chosen to focus your efforts where your efforts will have most bottom like effect.
I can’t tell you how to market your business, but I can tell you how we discuss projects with our clients. We ask them who their target audience is. Facebook, for instance, is really good for a more middle aged demographic looking to engage with companies, brands and friends. Obviously, Facebook has a very involved and active type of user a lot of the time, so this makes this network a great one to watch for engagement. Twitter is also one to keep an eye on as this is another where people like to engage with you. We always suggest that if your audience is more likely to want to “shop” or be less hands on, they might be found on Instagram or Pinterest where images and visual aesthetic is important
What we always recommend however is the use of something like HootSuite to help monitor and manage all of your social media platforms at once and ensure you never miss the opportunity to address company/brand messages and mentions quickly and efficiently. Either way, if we can help you in any way, please be sure to give us a shout, we are always happy to help answer any questions or lend a hand should you need it.